Synopsis
Internet Strategy: The Road to Web Services Solutions reminds readers that several attempts have been made to convince the world that DOT.COM was developed to take over businesses, and the traditional way of creating businesses and running organizations would be condemned to the past. One of those attempts led to the Application Service Provision model, from which the current Web Services business model takes its origins. As organizations start to carefully invest again, Internet Strategy: The Road to Web Services Solutions shows that the focus is on delivering value and enabling growth. The book concentrates on how to create, execute and evolve a customer-centric strategy of any Internet-based management strategy in order to provide valuable customer experiences. Internet Strategy: The Road to Web Services Solutions presents how enabling technologies are as important as ever. It points out that there's a need to move to new levels in thinking and execution, to help organizations maintain cost efficiencies and enable growth in revenues and profitability.
About the Author
Matthew Waritay Guah is researcher within the Operation Research and Information Systems Group at the Warwick Business School, The University of Warwick. He is Program Administrator of the Masters for Information Systems and Management program at the Warwick Business School. He is currently investigating the roles of emerging technologies in the United Kingdom's National Health Service, building on previous IT research. He also has a more general interest in the cognitive, material and social relationships between science, technology and business as well as their implications for present-day understandings of creativity and innovation. He comes into Academia with a wealth of industrial experience spanning over ten years within Nuffield Hospitals, Merrill Lynch (European HQ), CITI Bank, HSBC, British Airways, British Standards Institute, and United Nations. Wendy L. Currie is Professor of Information Systems at Warwick Business School, University of Warwick. She has recently won three research grants from the EPSRC, ESRC and EU for studies on e-business models, focusing specifically upon application services provisioning, web services and e-logistics and supply-chain management. She has wide experience within business and IT strategy, with numerous books and articles within the fields of IS strategy, outsourcing, e-business and the global software and computing services industry. Her recent books include, 'The global Information society’, 'New strategies in IT outsourcing in the US and Europe', and 'Rethinking MIS'. Her journals include OMEGA, BJM, EJIS, JIT, LRP, and others. She is an associate editor of MIS-Q, and on editorial boards of the JSIS, JIT and JCM. A member of the US-AIS and the UK-AIS, she is a visiting fellow at Oxford University and associate faculty at Henley Management College.
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