Internet communication frontier FORUM Phantom attention: eye movement-based experimental study of the effect of product placement(Chinese Edition)

ZHAO SHU GUANG

Language: Chinese

Published by 复旦大学出版社, 2014

7309108426 / 9787309108422

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Pub Date: 2014-09-01 Pages: 172 Language: Chinese Publisher: Fudan University Press Internet era. placement development spurt. had become the new mainstream advertising. However. there are a lot of Advertising Practice unresolved issues: the spread of force placement How? Dissemination of results is satisfactory? Placement between the consumer decision-making associated with what? Most importantly. how to evaluate? To solve these problems. the book to the movie as the research object. using t.

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Title
Internet communication frontier FORUM Phantom attention: eye movement-based experimental study of the effect of product placement(Chinese Edition)
Author
ZHAO SHU GUANG
Publisher
复旦大学出版社
Publication year
2014
Condition
New
Binding
paperback
Language
Chinese
ISBN 10
7309108426
ISBN 13
9787309108422

liu xing

Nanjing, JS, China

5-star seller

AbeBooks seller since April 7, 2009

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