Internet marketing : strategy, implementation and practice

Dave Chaffey

ISBN 10: 0273717405 / ISBN 13: 9780273717409

Published by Financial Times Prentice Hall, 2009

About this Item

Leichte Risse. ""Internet Marketing"" is a comprehensive guide to how organisations can use the Internet to support their marketing activities, and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, ""Internet Marketing"" is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It should also prove particularly useful for practitioners wishing to update their e-marketing skills.

Seller Inventory # 1487c7be-ea8a-4401-9243-6e5216f89dd3

Bibliographic Details

• Title: Internet marketing : strategy, implementation and practice
• Publisher: Financial Times Prentice Hall
• Publication Date: 2009
• Language: English
• ISBN 10: 0273717405
• ISBN 13: 9780273717409
• Binding: Softcover
• Edition: 4th Edition
• Condition: Fine

About this title

Synopsis

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About the Author

Dave Chaffey (www.davechaffey.com) is an Internet marketing trainer and consultant for Marketing Insights Limited. He is a lecturer on e-marketing courses at Cranfield and Warwick Universities and the Institute of Direct Marketing. Dave has been recognised by the CIM as one of the 50 marketing 'gurus' worldwide who have shaped the future of marketing.

Fiona Ellis-Chadwick is a lecturer in Marketing at the Business School at Loughborough University and is a member of the Marketing and Retailing Research Group. Her work has been published in Journal of Business Research, International Journal of Retail Distribution and Management, European Journal of Marketing, Internet Research, and Journal of Retailing and Consumer Services.

Richard Mayer is a Senior Lecturer in Marketing at the University of Derby, where he is the programme manager for CIM qualifications. He is also the Director of his own Marketing Training Company, specialising in Strategic Marketing, Business to Business Marketing and Marketing Communications.

Kevin Johnston is a Senior Lecturer at Liverpool John Moores University, specialising in marketing, strategy and e-commerce. He previously lectured at the University of Derby, where he created one of the UK?s first e-commerce degree programmes.