Interpreting and Experiencing Disney: Mediating the Mouse
Language: English
Published by Intellect Ltd, 2022
- Hardcover
- Used
Seller: Midtown Scholar Bookstore, Harrisburg, PA, U.S.A.Midtown Scholar Bookstore
AbeBooks seller since June 7, 2002
Condition: Used - Very good
US$ 76.41
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Add to basketItem description from seller
HARDCOVER Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized.
Seller Inventory # M1789384745Z2
- Title
- Interpreting and Experiencing Disney: Mediating the Mouse
- Publisher
- Intellect Ltd
- Publication year
- 2022
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1789384745
- ISBN 13
- 9781789384741
It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney’s marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages.
This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation’s massive marketing machine and how the corporate response, in turn, shapes the fan experience.
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Midtown Scholar Bookstore
Harrisburg, PA, U.S.A.
AbeBooks seller since June 7, 2002
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