Intersecting Natural Language Processing and FinTech Innovations in Service Marketing (Paperback)

Arjun J. Nair

ISBN 13: 9798369399453

Published by IGI Global, 2025

About this Item

Paperback. Disruptive paradigms emerge from the accelerating advancements in natural language processing (NLP) and financial technology (FinTech), which present unparalleled opportunities in customer engagement. In an era where personalized experiences and sophisticated artificial intelligence (AI) interactions are pivotal for brand success, it is imperative for businesses to capitalize on AI s capabilities for customer needs. By translating theoretical progress into actionable strategies, business can craft deeply personalized messages and experiences. Adopting these technologies to meet evolving consumer expectations and cultivating enduring customer loyalty is of strategic importance. Intersecting Natural Language Processing and FinTech Innovations in Service Marketing provides a meticulous analysis of these underlying technologies, bolstered by empirical case studies demonstrating successful integrations. Critical issues such as data privacy, security, and ethical considerations are also addressed, offering a comprehensive perspective on the opportunities and challenges inherent in this dynamic field. Covering topics such as pricing insinuations, key performance indicators (KPIs), and vulnerable consumers, this book is an excellent resource for computer engineers, marketers, policymakers, business owners, researchers, academicians, and more. "This volume delves into the transformative intersection of Natural Language Processing (NLP) generative AI and Financial Technology (FinTech) within the realm of service marketing. It scrutinizes how the amalgamation of advanced NLP techniques with FinTech innovations can revolutionize customer engagement by facilitating highly personalized and intuitive interactions"-- Provided by publisher. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9798369399453

Bibliographic Details

• Title: Intersecting Natural Language Processing and FinTech Innovations in Service Marketing (Paperback)
• Publisher: IGI Global
• Publication Date: 2025
• Language: English
• ISBN 13: 9798369399453
• Binding: Paperback
• Condition: new

About this title

Synopsis

"This volume delves into the transformative intersection of Natural Language Processing (NLP) generative AI and Financial Technology (FinTech) within the realm of service marketing. It scrutinizes how the amalgamation of advanced NLP techniques with FinTech innovations can revolutionize customer engagement by facilitating highly personalized and intuitive interactions"-- Provided by publisher.