Intersectionality and Creative Business Education (Hardcover)

Creative Business Education is emerging rapidly to address the needs of the creative industries including digital media, journalism, advertisement, music, marketing, films,  fashion and sports business etc. Inclusive educational praxis, decolonial knowledge traditions and diverse curriculums are central to egalitarian economic development and human empowerment. As such, this edited volume explores how creative business education specifically can help to build a more diverse and inclusive environment for an increasingly diverse body of students and faculty. It discusses how students can be encouraged to succeed and excel, reflecting on the need for academic pedagogies to embrace greater inclusivity for diverse cultures. 

Advancing different theoretical trends within intersectionality and the limits of its praxis, contributors deal with different forms of inequalities based on class, gender, race, religion and belief, sexual orientation, and disabilities in teaching and learning. It is important to articulate and outline the critical lineages of intersectionality within creative business education and its progressive potentials for pedagogical transformation.

Bhabani Shankar Nayak is a political economist and works as Professor of Business Management and Programme Director of Business School for the Creative Industries, UCA, Epsom, United Kingdom. His research interests consist of closely interrelated and mutually guiding programmes surrounding political economy of development, religion, business, and capitalism. He is the author or Editor of Political Economy of Gender and Development in Africa (Palgrave Macmillan, 2023), Creative Business Education (Palgrave Macmillan, 2022), Political Economy of Development and Business (Palgrave Macmillan, 2022), Modern Corporations and Strategies at Work (Springer, 2022), China: The Bankable State (Springer, 2021).