Synopsis
Intrapreneurship is a powerful engine which requires handy driving: sponsorship, business commitment, clear deadlines, and tight intrapreneurs' coaching, are the most prevalent. With this guide, full of insights and strategy, you will go through 10 shrewd steps to build a program for intrapreneurs, and discover over 20 exemplary intrapreneurs stories. Find out how AccorHotels, Airbus, Air France, Air Liquide, BNP Paribas, Bosch, Bouygues, Coca-Cola, Continental, Deutsche Telekom, Deutsche Bahn, Engie, Google, La Poste, Lufthansa IT, LVMH, makesense, Merck, French Ministry of the Armed Forces, Nexity, Nissan Europe, Orange, Red Cross France, SNCF, Société Générale, Safran, Spring Lab, Swisscom, Telefonica, Thales, Tilkee, Total, Trumpf, Vinci, make use of intrapreneurship. "Speed of customer learning is the new unfair advantage and going fast requires a new playbook. Nicolas' book delivers just that. It's full of concrete examples, recipes, and tactics from top corporates for your intrapreneurship journey."Ash Maurya, author of Running Lean and Scaling Lean, creator of Lean Canvas "A wealth of good advice, and recent examples, by Nicolas Bry, an innovation expert, and savvy intrapreneurship practitioner!" Véronique Bouchard, full professor emlyon business school, intrapreneurship expert
About the Author
Founder of Orange Startups Studio, Nicolas Bry entices employees worldwide in engaging as intrapreneurs.Passionate expert of innovation labs exploring new business, international speaker (TEDx), masterclasses lecturer @Google Academy, and Tech/Business Schools, Nicolas won ISPIM Prize for innovation management, and is the writer of RapidInnovation.fr.
"About this title" may belong to another edition of this title.