The Intrinsic Logic of Design (Paperback)

The design process is gaining in importance within the context of rapidly complex technical and economical developments such as online trade, social media, and new production technologies. This is has inevitably been accompanied by highly charged social issues such as socially just manufacturing conditions, sustainable development, or the upholding of personality rights, which designers are challenged with. While the social relevance of design is indisputable, it has not been researched much. The research project "Intrinsic Logic of Design" looks at eight sample areas to determine the specific rationalities of the applied design methods and processes in each, based on the hypotheses that the different design areas are each based on their own logic of design production. These constitute an intrinsic logic that cannot be reduced to standardized sets of methods within the discipline, nor to established processes outside it. The decoding of the complexity of individual design processes simultaneously contributes to the further development of the formulation of design theories.

In recent years, design has grown in importance for economic and technical development projects. This increase is in turn associated with very topical social issues.Yet, how can this dimension of design, i.e. "social design", be researched and made visible? This was the question that was tackled by the authors of this book to shed light on the specific rationalities of the processes and methods of design.

Based on eight selected projects of applied design at the Zurich University of the Arts, from the areas of Industrial design, Interaction design and Game design, various networks of heterogeneous actors are described and discussed from various academic perspectives. The investigated design productions represent an intrinsic logic than can neither be limited to standardized sets of methods within the discipline nor to established methods outside it. At the same time, decoding the complexity of singular design processes contributes to the advancement of the formulation of design theory.

• Analysis of a new societal significance of design
• Contribution to research into design methods and design theory
• Examination of the rationales underlying various methods and procedures
• Investigation of the development of eight projects