Intro to Business 4E allows students to discover how a business works and how it impacts lives on a daily basis. With extended coverage on marketing, management, the Internet, as well as more international business, our new edition provides everything needed to prepare for success in future careers!

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Robert A. Ristau was Professor of Business Education at Eastern Michigan University for 21 years and Dean of the College of Technology. He also served as the Executive Director of Michigan's Economic Education Council.

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