Introducing Communication Theory: Analysis and Application (NAI)

West, Richard L, Turner, Lynn H

ISBN 10: 0767430344 / ISBN 13: 9780767430340

Published by McGraw-Hill Humanities/Social Sciences/Languages, 2003

About this Item

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Seller Inventory # 00071878768

Bibliographic Details

• Title: Introducing Communication Theory: Analysis and Application (NAI)
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages
• Publication Date: 2003
• Language: English
• ISBN 10: 0767430344
• ISBN 13: 9780767430340
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: Very Good

About this title

Synopsis

This text introduces the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory. Chapter by chapter approach allows students to understand one theory at a time, staying focused on one theory before learning another theory.

About the Author

Richard West is a professor in the Department of Communication at the University of Southern Maine in Portland. He received his B.A. and M.A. from Illinois State University, and his Ph.D. from Ohio University. Lynn H. Turner is a professor in Communication Studies at Marquette University in Milwaukee, Wisconsin. She received her B.A. from the University of Illinois--Chicago, her M.A. from the University of Iowa, and her Ph.D. from Northwestern University.