Introducing Management in a Global Context

Professor Robert (Professor of Strategy and Head of the School of Management and Languages at Heriot-Watt University) MacIntosh

ISBN 10: 191015847X / ISBN 13: 9781910158470

Published by Goodfellow Publishers Limited Sep 2015, 2015

About this Item

Neuware - Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.

Seller Inventory # 9781910158470

Bibliographic Details

• Title: Introducing Management in a Global Context
• Publisher: Goodfellow Publishers Limited Sep 2015
• Publication Date: 2015
• Language: English
• ISBN 10: 191015847X
• ISBN 13: 9781910158470
• Binding: Buch
• Condition: Neu
• Dimensions: 246W x 189H x 0D millimeters 246 millimeters width by 189 millimeters height by 0 millimeters depth

About this title

Synopsis

Covering the major management disciplines, Introducing Management in a Global Context provides an introductory overview of key topic areas and to glimpse the latest research in domains such as strategy, technology and change, economics and development, politics and the social world, marketing, ethics and corporate decision making.

Review

"Introducing Management in a Global Context, perhaps uniquely for a stage one introductory text on management, is a book infused with a real sense of exuberance. It covers all the basics, concisely and with great clarity throughout, but at every turn there are pleasant surprises. Lessons from history, telling stories, teachings of philosophers and diverse cultural insights all mingle freely and instructively with a wide range of management models and constructs. Few textbooks inspire the reader through joy in learning: this one does." Professor Charles Harvey, Professor of Business History and Management, Newcastle University --Profressor Charles Harvey