Introducing Media Studies: A Graphic Guide

Sardar, Ziauddin

ISBN 10: 1848311842 / ISBN 13: 9781848311848

Published by Icon Books (edition Illustrated), 2010

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 1848311842-8-22

Bibliographic Details

• Title: Introducing Media Studies: A Graphic Guide
• Publisher: Icon Books (edition Illustrated)
• Publication Date: 2010
• Language: English
• ISBN 10: 1848311842
• ISBN 13: 9781848311848
• Binding: Paperback
• Illustrator: Van Loon, Borin
• Edition: Illustrated.
• Condition: Very Good

About this title

Synopsis

The media is ubiquitous. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us.

Introducing Media Studies explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.

About the Author

Ziauddin Sardar is a hugely renowned writer, broadcaster, journalist and critic. 'Britain's own Muslim polymath' (Independent) has become one of the UK's leading intellectuals and writes on a huge variety of subjects in numerous newspapers and magazines throughout the world. He is also Visiting Professor of Postcolonial Studies at the City University, London. Borin Van Loon has worked on numerous Introducing titles. He is a freelance illustrator, surrealist painter and collagist who produces the comic strip 'The Severed Head' for The Chap magazine.