Introducing Science Through Images : Cases of Visual Popularization

Language: English

Published by University Of South Carolina Press Jun 2018, 2018

1611178746 / 9781611178746

Series: Book 54 of 69 - Studies in Rhetoric & Communication

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Neuware - An examination of how images can serve as communication tools to popularize science in the public eyeAs funding for basic scientific research becomes increasingly difficult to secure, public support becomes essential. Because of its promise for captivating nonexpert publics, the practice of merging art and imagery with science has been gaining traction in the scientific community. While images have been used with greater frequency in recent years, their value is often viewed as largely superficial. To the contrary, Maria E. Gigante posits in Introducing Science through Images, the value of imagery goes far beyond mere aestheticsvisual elements are powerful communication vehicles.The images examined in this volume, drawn from a wide range of historical periods, serve an introductory functionthat is, they appear in a position of primacy relative to text and, like the introduction to a speech, have the potential to make audiences attentive and receptive to the forthcoming content. Gigante calls them "portal" images and explicates their utility in science communication, both to popularize and mystify science in the public eye.Gigante analyzes how science has been represented by various types of portal images: frontispieces, portraits of scientists, popular-science magazine covers, and award-winning scientific images from Internet visualization competitions. Using theories of rhetoric and visual communication, she addresses the weak connection between scientific communities and the public and explores how visual elements can best be employed to garner public support for research.…

Seller Inventory # 9781611178746

Title
Introducing Science Through Images : Cases of Visual Popularization
Author
Maria E Gigante
Publisher
University Of South Carolina Press Jun 2018
Publication year
2018
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1611178746
ISBN 13
9781611178746
Item weight
299 grams
Dimensions
231x150x15 mm
Series
Book 54 of 69: Studies in Rhetoric & Communication

AHA-BUCH GmbH

Einbeck, Germany

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