Introducing Social Semiotics: An Introductory Textbook

Leeuwen, Theo van

ISBN 10: 0415249449 / ISBN 13: 9780415249447

Published by Routledge, 2004

About this Item

Like New. Seller Inventory # ERICA78704152494496

Bibliographic Details

Title: Introducing Social Semiotics: An ...

Publisher: Routledge

Publication Date: 2004

Binding: Paperback

Condition: Like New

Book Type: book

About this title

Synopsis:

Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs.
The book traces the development of...

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