Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
Language: English
Published by Grid Dynamics, 2017
- Hardcover
- Used
Seller: medimops, Berlin, Germanymedimops
AbeBooks seller since May 10, 2010
Condition: Used - Good
US$ 21.86
Quantity: 1 available
Add to basketItem description from seller
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Seller Inventory # M00692989048-G
- Title
- Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations
- Author
- Katsov, Ilya
- Publisher
- Grid Dynamics
- Publication year
- 2017
- Condition
- good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0692989048
- ISBN 13
- 9780692989043
Table of Contents
Chapter 1 - Introduction
- The Subject of Algorithmic Marketing
- The Definition of Algorithmic Marketing
- Historical Backgrounds and Context
- Programmatic Services
- Who Should Read This Book?
- Summary
Chapter 2 - Review of Predictive Modeling
- Descriptive, Predictive, and Prescriptive Analytics
- Economic Optimization
- Machine Learning
- Supervised Learning
- Representation Learning
- More Specialized Models
- Summary
Chapter 3 - Promotions and Advertisements
- Environment
- Business Objectives
- Targeting Pipeline
- Response Modeling and Measurement
- Building Blocks: Targeting and LTV Models
- Designing and Running Campaigns
- Resource Allocation
- Online Advertisements
- Measuring the Effectiveness
- Architecture of Targeting Systems
- Summary
Chapter 4 - Search
- Environment
- Business Objectives
- Building Blocks: Matching and Ranking
- Mixing Relevance Signals
- Semantic Analysis
- Search Methods for Merchandising
- Relevance Tuning
- Architecture of Merchandising Search Services
- Summary
Chapter 5 - Recommendations
- Environment
- Business Objectives
- Quality Evaluation
- Overview of Recommendation Methods
- Content-based Filtering
- Introduction to Collaborative Filtering
- Neighborhood-based Collaborative Filtering
- Model-based Collaborative Filtering
- Hybrid Methods
- Contextual Recommendations
- Non-Personalized Recommendations
- Multiple Objective Optimization
- Architecture of Recommender Systems
- Summary
Chapter 6 - Pricing and Assortment
- Environment
- The Impact of Pricing
- Price and Value
- Price and Demand
- Basic Price Structures
- Demand Prediction
- Price Optimization
- Resource Allocation
- Assortment Optimization
- Architecture of Price Management Systems
- Summary
"Synopsis" may belong to another edition of this title.
Review
"At a time when power is shifting to consumers, while brands and retailers are grasping for fleeting moments of attention, everyone is competing on data and the ability to leverage it at scale to target, acquire, and retain customers. This book is a manual for doing just that. Both marketing practitioners and technology providers will find this book very useful in guiding them through the marketing value chain and how to fully digitize it. A comprehensive and indispensable reference for anyone undertaking the transformational journey towards algorithmic marketing."
— Ali Bouhouch, CTO, Sephora Americas
"Introduction to Algorithmic Marketing isn't just about machine learning and economic modeling. It's ultimately a framework for running business and marketing operations in the AI economy."
— Kyle McKiou, Sr. Director of Data Science, The Marketing Store
"Its all possible now. This book brings practicality to concepts that just a few years ago would have been dismissed as mere theory. It features principled framing that captures what the best marketers innately feel but cannot express. Elegant math articulates the important relationships that are so elusive to traditional business modeling. The book is unapologetic for its lack of spreadsheet examples — much of the world can not be represented linearly in just a few dimensions and devoid of uncertainty. Instead, the book embraces rigorous framing that yields better insights into real phenomenon. It's written neither for the data scientist nor the marketer, but rather for the two combined! Its this partnership between these two departments that will lead to real impact. This book is where that partnership should begin."
— Eric Colson, Chief Algorithms Officer, Stitch Fix
"This book is a live portrait of digital transformation in marketing. It shows how data science becomes an essential part of every marketing activity. The book details how data-driven approaches and smart algorithms result in deep automation of traditionally labor-intensive marketing tasks. Decision-making is getting not only better but much faster, and this is crucial in our ever-accelerating competitive environment. It is a must-read for both data scientists and marketing officers even better if they read it together."
— Andrey Sebrant, Director of Strategic Marketing, Yandex
---"This books delivers a complete end-to-end blueprint on how to fully digitize your company's marketing operations. Starting from a conceptual architecture for the future of digital marketing, it then delves into detailed analysis of best practices in each individual area of marketing operations. The book gives the executives, middle managers, and data scientists in your organization a set of concrete, actionable, and incremental recommendations on how to build better insights and decisions, starting today, one step at a time."
— Victoria Livschitz, founder and CTO, Grid Dynamics
"This book provides a much-needed collection of recipes for marketing practitioners on how to use advanced methods of machine learning and data science to understand customer behavior, personalize product offerings, optimize the incentives, and control the engagement — thus creating a new generation of data-driven analytic platform for marketing systems."
— Kira Makagon, Chief Innovation Officer, RingCentral; serial entrepreneur, founder of RedAril and Octane
"While virtually every business manager today grasps the conceptual importance of data analytics and machine learning, the challenge of implementing actual competitive solutions rooted in data science remains quite daunting. The scarcity of data scientist talent, combined with the difficulty of adapting academic models, generic open-source software and algorithms to industry-specific contexts are among the difficulties confronting digital marketers around the world. This book by Ilya Katsov draws from the deep domain expertise he developed at Grid Dynamics in delivering innovative, yet practical digital marketing solutions to large organizations and helping them successfully compete, remain relevant, and adapt in the new age of data analytics."
— Eric Benhamou, Founder and General Partner, Benhamou Global Ventures; former CEO and Chairman of 3Com and Palm
---"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | US$ 11.63 | US$ 23.26 |
Payment methods
Store description
**WILLKOMMEN** im AbeBooks Shop von medimops - dein Onlineshop mit der größten Auswahl an Second Hand Büchern. Stöber dich durch über 4 Millionen Artikel und spare bis zu 70 % im Vergleich zum Neupreis. Wir prüfen alle Artikel sorgfältig auf Qualität und Funktionalität. **WELCOME** to the medimop's AbeBooks shop, the online shop with a large range of second-hand books. Browse more than 4 million articles and save up to 70% on the new price. All our articles are quality checked. ** BIENVENUE ** dans la boutique AbeBooks de momox shop! Spécialiste des articles culturels d'occasion, nous vous offrons une gamme diversifiée de livres d'occasion. Découvrez nos offres et économisez jusqu'à 70% du prix neuf! Nous grarantissons tous nos articles en bon état. ** BENVENUTI ** nello shop medimops di AbeBooks, lo shop online per i libri usati. Abbiamo piu´di 4 milioni di articoli e potete risparmiare fino al 70% rispetto al nuovo. Tutti i nostri prodotti sono controllati a mano per garantire la massima qualità. ** BIENVENIDO ** a la tienda de medimops en AbeBooks, la tienda online con una gran oferta de libros de segunda mano. Navegue por más de 4 millones de artículos y ahorre hasta un 70% sobre el precio nuevo. Todos nuestros artículos son de calidad comprobada. …
Seller's business information
momox SE
Schreiberhauer Straße 30
Berlin, Germany 10317
Terms of sale
1. Scope
For all orders via our store on the AbeBooks Marketplace, the following terms and conditions apply. Unless otherwise agreed, the inclusion of any terms and conditions of your own used by you is contradicted.
2. contracting party, conclusion of contract, correction options
The purchase contract is concluded with momox SE.
The subject of the contract is the sale of goods.
If an article is posted by us on AbeBooks, the activation of the offer page on AbeBooks is the binding offer to conclude a contract under the conditions contained in the article page.
The presentation of the products in the online store does not constitute a legally binding offer, but a non-binding online catalog. You have the option to complete the ordering process via the shopping cart system or the buy now function. You can initially place our products in the shopping cart without obligation and correct your entries at any time before submitting your binding order by using the correction tools provided and explained for this purpose in the order process. By clicking the order button you make a binding offer for the goods contained in the shopping cart. By pressing the button "Buy now" an order is automatically created, which will be sent to the delivery address you have provided and for which a payment is made with the specified payment method.
The confirmation of receipt of your order will be sent by e-mail immediately after sending the order. We accept your order within 2 days by us or AbeBooks on our behalf submitting/issuing a declaration of acceptance or shipping confirmation in a separate email or, if applicable, the payment transaction is carried out by the service provider or the selected payment service provider. The time of execution of the payment transaction depends on the respective selected payment method (see under "Payment"). The relevant alternative for you depends on which of the listed events occurs first.
3. contract language, contract text storage
The language(s) available for the conclusion of the contract: German
We store the text of the contract on our systems, which, however, are not accessible to you.
However, you have the possibility to view your last orders via your AbeBooks account. The full text of the contract is not accessible there.
4. delivery conditions
Shipping costs will be added to the indicated product prices. You can find out more about the amount of the shipping costs at the offers.
5. payment
The payment processing is done by AbeBooks. You can pay the invoice amount by credit card.
6. retention of title
The goods remain our property until full payment.
7. transport damage
If goods are delivered with obvious transport damage, please complain about such defects to the deliverer as soon as possible and contact us immediately. Failure to make a complaint or contact us has no consequences for your legal claims and their enforcement, especially your warranty rights. However, they help us to be able to assert our own claims against the carrier or the transport insurance.
8. warranty
The statutory liability for defects shall apply.
Customer service: Phone number: 0049 (0) 30/488288200
9 a.m. to 6 p.m., e-mail: service@momox-shop.uk
9. liability
For claims based on damage caused by us, our legal representatives or vicarious agents, we shall always be liable without limitation - in the event of injury to life, limb or health - in the event of intentional or grossly negligent breach of duty - in the event of warranty promises, insofar as agreed, or - insofar as the scope of application of the Product Liability Act is opened. In the event of a breach of essential contractual obligations, the fulfillment of which is a prerequisite for the proper execution of the contract and the observance of which the contractual partner may regularly rely on (cardinal obligations) due to slight negligence on our part, on the part of our legal representatives or vicarious agents, liability shall be limited to the amount of the damage foreseeable at the time of the conclusion of the contract, the occurrence of which must typically be expected. Otherwise, claims for damages are excluded.
10. dispute resolution
The European Commission provides a platform for online dispute resolution (ODR), which can be found here: https://ec.europa.eu/consumers/odr/. Consumers have the possibility to use this platform for the settlement of their disputes.
To settle disputes arising from a contractual relationship with a consumer or whether such a contractual relationship exists at all, we are obliged to participate in dispute resolution proceedings before a consumer arbitration board. The responsible body is the Universalschlichtungsstelle des Bundes am Zentrum für Schlichtung e.V., Straßburger Straße 8, 77694 Kehl am Rhein, www.verbraucher-schlichter.de. We will participate in a dispute resolution procedure before this body.
11. protection of minors
If your order includes goods whose sale is subject to age restrictions, we ensure that the customer has reached the required minimum age by using a reliable procedure involving a personal identity and age check. The delivery person will hand over the goods only after the age check has been carried out and only to the customer in person.
Delivery to packing stations is not possible in this case.