Introduction to Behavioral Research Methods shows students how to conceptualize questions, measure variables, design studies, and analyze data. It takes into consideration the four basic approaches to behavioral research (descriptive, correlational, experimental, and quasi-experimental). Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book.

Throughout each chapter, boxes titled “Developing Your Research Skills” and “Behavioral Research Case Study” provide practical examples and motivate student interest. Fully updated, the fifth edition contains new sections on the importance of psychological research that uses animals as participants, and conducting studies on the Internet. It also provides enhanced discussion of neuroimaging methods and other timely topics.

From the Back Cover

Research Methodology is not an inherently interesting topic. This book counteracts the natural tendency to shy away from research with an understandable, palatable, useful, and interesting, and above all, readable attempt to explain research methods.

Knowing proper research methodology comes from an understanding of basic statistical principles, research design, measurement, descriptive studies, and scientific writing. This book addresses each subject section by section to enhance conceptual learning rather than regurgitation of calculations.

For anyone who needs to learn proper research methodology in psychology, social work, teaching, or public relations.

"About this title" may belong to another edition of this title.

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