Introduction to Business (6th Edition)

An Introduction to Business is the only source written specifically for an introductory business course that uses the Foundation™ online business simulation program offered by Capsim Management Simulations Inc. This updated text provides a framework for understanding essential business processes while using the simulation. It demonstrates how the private enterprise system and the businesses that participate in that system provide value for customers, clients, and society through the products and services they offer. The sixth edition includes updated chapter information and extensive exercises that complement the Foundation simulation. In addition, sidebars contain real-world business scenarios that accompany and further illustrate key learning points in the text.

The Foundation simulation places students in the position of making business management decisions for a company in a competitive environment, while An Introduction to Business guides them through the key content areas of marketing, accounting, finance, and production. It also addresses legal and regulatory topics and describes the basic forms of business. The objective is to offer an interactive and interesting way to learn about business basics with a content-rich guide.

Using An Introduction to Business in conjunction with the simulation has been proven to help students understand and appreciate the role business plays in our economic system and society.

David Dusseau is a senior professor at the University of Oregon. In eight years of teaching, he has won nine teaching awards and received three grants for curriculum development.

Doug Wilson is also an instructor at the University of Oregon and teaches “Introduction to Business” in addition to courses in marketing, entrepreneurship, business planning, and strategy.