Introduction to Business

Gitman, Lawrence J; McDaniel, Carl; Shah, Amit

ISBN 10: 1680922866 ISBN 13: 9781680922868

Published by 12th Media Services, 2018

Language: English

Condition: Used - As new Hardcover

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Bibliographic Details

Title

Introduction to Business

Publisher

12th Media Services

Publication Date

2018

Language

English

ISBN 10

1680922866

ISBN 13

9781680922868

Binding

Hardcover

Condition

As New

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About this title

Synopsis

The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

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