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Introduction to Business Management. 6th edition

Cronje, Gerhard; Du Toit, Gawie S.; Motlatla, M. D. C.

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ISBN 10: 0195781295 / ISBN 13: 9780195781298
Published by Don Mills, ON, Canada: Oxford University Press, 2009
Used Condition: Very Good Soft cover
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Trader paperback in very good minus condition. Clean inside. 6th edition. Bookseller Inventory # 800139

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Bibliographic Details

Title: Introduction to Business Management. 6th ...

Publisher: Don Mills, ON, Canada: Oxford University Press

Publication Date: 2009

Binding: Soft cover

Book Condition:Very Good

About this title


Today's dynamic business world presents managers with an array of complex and exciting challenges, such as globalisation, workforce diversity and scarce resources. The best-selling "Introduction to Business Management" prepares students to meet these challenges. A pragmatic approach is followed in this text: principles, concepts and theories are richly illustrated with practical South African examples. The sixth edition has been extensively revised to keep abreast of recent developments in the South African environment.

About the Author:

Gerhard Cronje and Gawie du Toit are bot in the Department of Business Management at UNISA.

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