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Bibliographic Details

Title: Introduction to Business Management
Publisher: OUP Southern Africa
Publication Date: 2004
Language: English
ISBN 10: 0195781295
ISBN 13: 9780195781298
Binding: paperback
Condition: Acceptable
Dust Jacket Condition: Dust Jacket Included

About this title

Synopsis

Today's dynamic business world presents managers with an array of complex and exciting challenges, such as globalisation, workforce diversity and scarce resources. The best-selling Introduction to Business Management prepares students to meet these challenges. A pragmatic approach is followed in this text: principles, concepts and theories are richly illustrated with practical South African examples. The sixth edition has been extensively revised to keep abreast of recent developments in the South African environment.

About the Author

Gerhard Cronje and Gawie du Toit are bot in the Department of Business Management at UNISA.

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