Introduction to Business : A Primer on Basic Business Operations

Do we need yet another textbook on business fundamentals when every publishing house has stacks of such books ready for sale? No, we do not need another standard textbook. What we need is a new kind of teaching tool that at once accommodates the modern-day classroom and exposes new century students to the contemporary world of global capitalism in which today’s businesses operate.

In primer form, Dr. Patrice Flynn clarifies the functional areas of business, a term used to describe what every businessperson needs to understand to be successful, from entrepreneurship to small business development, legal structure, going global, finance, big data, marketing, management, and more.

This primer demonstrates how a master teacher teaches new century students, thus giving supremacy to pedagogy along with rigorous content. The primer can be used with both business students and the growing number of nonbusiness students interested in learning how business works before entering the world of work. Every student will come away not only with a sense of the business areas that pique their interest but also with a deeper understanding of business from which to craft next career steps.

Patrice Flynn is a Fulbright scholar, University of Chicago trained professor of business and economics, and the Morrison professor of international studies at Mount St. Mary's University. Her research across five continents examines global capitalism, labor markets, civil society, and autonomous humanoid robots. She is the editor of the Working Papers Series in International Studies and coeditor of Calvert-Henderson Quality of Life Indicators and Measuring the Impact of the Nonprofit Sector. Previous positions include vice president for research at Independent Sector, senior vice president for administration and finance at Effat University, and CEO/president of Flynn Research in Washington, DC, during which time she was selected as one of Lifetime Television's Women of the Year.