Highly praised for its clarity and great examples, Weiers's text takes an informal, student-oriented approach to fundamental statistical concepts. Non-technical terminology is used to describe statistical concepts, which are presented in the context of contemporary applications and student experience. Realizing that many business students are intimidated by this course, Weiers provides numerous learning aids and interesting applications drawn from real-world experience common to many students.

About the Author

Dr. Ron Weiers is an award winning teacher and textbook author in the fields of business statistics and marketing research. He enjoys "making complicated things understandable" and has been a recipient of the Indiana University of Pennsylvania Distinguished Faculty Award for Teaching. He has served as a marketing, technical and automotive consultant to organizations ranging from the Coleman Company and the U. S. Department of Energy to the Society of Automotive Engineers. He has authored eight automotive books, on topics ranging from Chilton's repair and maintenance to fuel efficiency and safety. Dr. Weiers earned his B.S. in Industrial Engineering at the University of Pittsburgh and his S.M. in Industrial Management from the Sloan School of Management at the Massachusetts Institute of Technology. He later received his Ph.D. in Marketing Research and Analysis from the University of Pittsburgh. Dr. Weiers is a member of several professional organizations, including the American Marketing Association, the American Statistical Association, and the Society of Automotive Engineers.

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