How can we study communication? What are the main theories and methods of approach? This title presents an introduction to the main authorities in the field of communication studies. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Series: Studies in Culture and Communication. Num Pages: 248 pages, 11 black & white tables. BIC Classification: GTC; JFC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 216 x 138. Weight in Grams: 430. . 2010. 3rd Edition. hardcover. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Introduction to Communication Studies: With New Introduction Essay on Why Fiske Still Matters, and With a New Discussion on the Topic of Structuralism . (Studies in Culture and Communication)
Publisher: Routledge
Publication Date: 2010
Language: English
ISBN 10: 0415596483
ISBN 13: 9780415596480
Binding: Hardcover
Edition: 3rd Edition
Condition: New

About this title

Synopsis

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies.

How can we study communication? What are the main theories and methods of approach?

This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.

About the Author

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.

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