Introduction to Decision Analysis

David Skinner shares the wealth of his experience and expertise about decision making in a clear, practical way. The additional material and insight recorded in the Third Edition reflect his own growth as a decision analysis consultant, Rice faculty member, CEO of a large consulting firm, and maturing of his thinking. This book is an excellent resource for managers, technical professionals, and decision analysts, regardless of your experience level with decision analysis.

Also, please note that the 3rd edition represents a significant upgrade relative to the 2nd edition, which was in and of itself a very populer publication with most DA practitioners.

David Skinner is the Founder of The Institute For Organizational Effectiveness (TIFOE), an organization focused on furthering the practice of decision analysis and strategy development. He is also a Managing Director of Decision Strategies (DSI), a leading decision analysis capability development firm. Mr. Skinner has developed several popular courses in decision analysis and has taught over 3,500 people around the world at universities, laboratories, and corporations. Prior to founding The Institute For Organizational Effectiveness, Mr. Skinner was the Group Leader for Decision and Risk Analysis at Conoco, the petroleum subsidiary of E. I. DuPont and Company. At Conoco, he led and participated in the economic evaluation of Upstream, Downstream, and Midstream projects, as well as developing long-term strategies for various business units. In addition, in that position he played a major role in implementing the decision analysis methodology across the company.