An Introduction to Digital Media

Tony Feldman

ISBN 10: 0415154235 / ISBN 13: 9780415154239

Published by Taylor & Francis Ltd, 1996

About this Item

Addresses the fundamental questions about digital media and its potential use in our everyday lives. The world of 'off-line' media, CD-ROMs and broadcast media are examined as well as the dramatic explosion of 'on-line' services. Num Pages: 192 pages, black & white illustrations. BIC Classification: JFD; UG; UT. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 15. Weight in Grams: 340. . 1996. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780415154239

Bibliographic Details

• Title: An Introduction to Digital Media
• Publisher: Taylor & Francis Ltd
• Publication Date: 1996
• Language: English
• ISBN 10: 0415154235
• ISBN 13: 9780415154239
• Binding: Soft cover
• Condition: New

About this title

Synopsis

In this clear and highly accessible book, Tony Feldman provides an account of the evolution and application of digital media. Clarifying its underlying technologies, he identifies its immense commercial and human potential. Using as a starting point a simplification which considers new media in two distinct sectors; packaged 'off-line' media such as CD-ROMs; and the world of transmitted media which includes digital broadcasting and interactive online services, Feldman provides a comprehensive overview of the digital media landscape. Focusing on multimedia and the entertainment media he describes and analyses the spectacular rise of CD-based information and the equally revolutionary development of the Internet and online services. Set within a commercial context, readers can identify the potential to generate revenue and profit from the new media. An Introduction to Digital Media concludes with a strategic assessment of the implications of going digital for individuals, companies and corporations.

About the Author

Tony Feldman, one of Europe’s leading digital media consultants, is a founding director of the highly respected media and convergence analysts Informed Sources International. A prolific writer, his recent books include Multimedia (1994) and Electronic Media Markets (1992, with Julian Dickens). He also edits the authoritative European newsletter Interactive Media International.