Title: Introduction to E-Business: Management and Strategy: Management and Strategy
Publisher: Knowledge Bakers
Publication Date: 2025
Language: English
ISBN 10: 9390013801
ISBN 13: 9789390013807
Binding: Hardcover
Condition: New

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Synopsis

Introduction to E-Business: Management and Strategy provides a comprehensive introduction to the fundamentals of e-business and strategic considerations for managing digital enterprises. Through collaboration with experts, this book covers topics such as digital business models, e-commerce platforms, online marketing strategies, electronic payment systems, supply chain integration, data analytics, and cybersecurity. With theoretical foundations and practical insights, readers gain a thorough understanding of the complexities of e-business management and strategy. Bridging theory and practice, this book empowers readers to develop effective strategies for navigating the digital economy and capitalizing on the opportunities presented by digital technologies and global connectivity.

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