Introduction to E-Commerce (third edition)(Chinese Edition)

WANG WEI JUN . SHEN JIN BO DENG BIAN

ISBN 10: 7563824405 ISBN 13: 9787563824403

Published by Beijing Capital University of Economics Press

Language: Chinese

Condition: New Soft cover

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Bibliographic Details

Title

Introduction to E-Commerce (third edition)(Chinese Edition)

Publisher

Beijing Capital University of Economics Press

Language

Chinese

ISBN 10

7563824405

ISBN 13

9787563824403

Binding

paperback

Condition

New

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Synopsis

Paperback. Pub Date: 2016-01-01 Pages: 308 Language: Chinese Publisher: Beijing Capital University of Economics Press. LLC Introduction to E-Commerce (third edition) teaching training objectives and the characteristics of higher vocational education . and the gathering advantages of similar materials at home and abroad. combined with knowledge of e-commerce system. comprehensive and systematic introduction to the basic concepts of e-commerce. the basic theory and methods. The book is divided into eight chapters. including an overview of e-commerce. Internet marketing and online advertising. B2C e-commerce. B2B e-commerce. e-commerce services. other e-commerce applications. e-commerce and e-commerce support system environment and so on. Introduction to E-Commerce (third edition) system integrity. innovative. lively style. highlighting the practical guide. innovation and cutti...

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