An Introduction to Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)

Dimitri Koumbis

ISBN 10: 1350098272 / ISBN 13: 9781350098275

Published by Bloomsbury Visual Arts, 2021

About this Item

Seller Inventory # 9781350098275

Bibliographic Details

• Title: An Introduction to Fashion Retailing: From Managing to Merchandising (Basics Fashion Management)
• Publisher: Bloomsbury Visual Arts
• Publication Date: 2021
• Language: English
• ISBN 10: 1350098272
• ISBN 13: 9781350098275
• Binding: Soft cover
• Edition: 2nd Edition
• Condition: New

About this title

Synopsis

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS.

This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.

About the Author

Dimitri Koumbis is a lecturer at LIM College in New York City. He has over 15 years of retail experience as a practitioner and educator, working in creative marketing and design management for fast fashion brands such as Urban Outfitters and Gap, Inc. Additionally, Dimitri is a retail consultant and strategist for emerging and SME brands.