Introduction to Graphic Arts and Media Technologies

Introduction to Graphic Arts and Media Technologies provides students with an accessible and informative overview of various facets of and opportunities within the graphic arts and media technologies industry. The text provides readers with the knowledge and skillsets required to help them to succeed in their future careers, whether in graphic design, advertising design, printing technologies, web design, video and sound design, or 3D modeling and animation.

The opening chapter offers students a brief history of the industry and describes a variety of jobs available to them. Additional chapters examine historical reference points that can influence and inspire today's artists, from the cave paintings of Lascaux to the art style of Walt Disney to modern web design aesthetics. Students learn how to expand their creativity, think like a designer, and apply key design elements and principles to produce effective media solutions. Dedicated chapters cover imagery in graphics, type and typography, industry workflows, and media and communication options. The closing chapter speaks to building a professional portfolio, leveraging industry resources, and tapping into future educational opportunities.

For the second edition, all chapters have been revised, and the book includes new images throughout.

Featuring vibrant, full-color images and enlightening interviews with professionals in the industry, Introduction to Graphic Arts and Media Technologies is an ideal resource for courses and programs in the visual arts.

Daniel Bouweraerts holds a B.S. in graphic communications from California Polytechnic State University, San Luis Obispo and an M.A. in educational leadership from the University of Nevada, Reno. He is a professor of graphic arts and media technology at Truckee Meadows Community College. Professor Bouweraerts has worked in the graphics industry for more than 25 years and has taught at the community college level for more than 35 years.