Introduction to Health Care Management is a concise, reader-friendly, introductory healthcare management book that covers a wide variety of healthcare settings, from hospitals to nursing homes and clinics. Filled with examples to engage the reader's imagination, the important issues in healthcare management, such as ethics, cost management, strategic planning and marketing, information technology, and human resources, are all thoroughly covered. Guidelines and rubrics along with numerous case studies make this text both student-friendly and teacher friendly. It is the perfect resource for students of healthcare management, nursing, allied health, business administration, pharmacy, occupational therapy, public administration, and public health.

About the Author

Raymond A. Gensinger, Jr., MD, CPHIMS, FHIMSS, is the Chief Medical Information Officer (CMIO) for Fairview Health Services, an integrated delivery network, in Minnesota. Dr. Gensinger is also a general internist and holds appointments as an Assistant Professor of Internal Medicine, as Affiliate Faculty of the School of Nursing, and as Faculty of the Institute for Health Informatics, all at the University of Minnesota. Dr. Gensinger is an associate of the American College of Physicians, a Fellow of the Healthcare Information and Management Systems Society (HIMSS), and a Certified Professional in Healthcare Information and Management Systems (CPHIMS).

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