Tomorrow's managers are off to a strong start with this best-selling, comprehensive tour through the fascinating and challenging related fields of the hospitality industry. Written in an upbeat style by an author with substantial industry experience,-this full-color edition offers an enlightening overview of the industry's many facets. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.

From the Back Cover

Endorsed by educators, students, and industry professionals

This popular and leading text is designed for the introductory course in Hospitality. Written in a lively and engaging style, by a former industry professional, the text involves readers and invites them to share the enthusiasm for hospitality.

The third edition offers a comprehensive tour of the fascinating areas of hospitality—service, tourism, hotels, restaurants, managed services; beverages, gaming entertainment, meetings, conventions and expositions, marketing and human resources, leisure and recreation, and leadership and management.

Key features include:

An exciting new first chapter introducing students to the world of hospitality
Career information describing a variety of opportunities within the industry
Personal and corporate files
Contributing authors offer their expertise
Websites and Internet exercises linked to each chapter's material
More SCANS related critical thinking review questions
Trends, Issues, and Challenges take us directly into the new millennium
Extensive supplement package

"About this title" may belong to another edition of this title.

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