Introduction to the Hospitality Industry (Wiley Service Management Series)

Considered a giant in hospitality education, Powers has updated his classic textbook to reflect the latest trends in this rapidly changing industry. He stresses problem-solving tools rather than answers and industry-wide trends rather than facts and figures. Personal service, globalization, new forms of food service competition, environmental concerns, the growing role of contract companies in institutions, lodging, travel and tourism are among the topics discussed.

The revised edition of the classic introductory volume to the hospitality industry

Introduction to the Hospitality Industry covers all aspects of the business, from individual roles to operational issues. This extensively revised Fifth Edition continues to set itself apart with:
* A new, full-color interior design
* New and revised Internet exercises
* More than 70 figures and tables
* Over 120 photographs from a diverse cross section of hospitality spots around the world
* Case histories
* Global hospitality notes and industry practice notes
* Chapter review questions

The authors' accessible treatment of the material makes it easy for students to gain a clear understanding of the size and scope of this expanding industry. Introduction to the Hospitality Industry, Fifth Edition is the perfect beginning for students interested in a career in the hospitality sector.

Visit the accompanying Web site at www.wiley.com/college