Introduction to Interactive Digital Media : Concept and Practice

This book offers a clearly written and engaging introduction to the basics of interactive digital media.

As our reliance on and daily usage of websites, mobile apps, kiosks, games, VR/AR and devices that respond to our commands has increased, the need for practitioners who understand these technologies is growing. Author Julia Griffey provides a valuable guide to the fundamentals of this field, offering best practices and common pitfalls throughout. The book also notes opportunities within the field of interactive digital media for professionals with different types of skills, and interviews with experienced practitioners offer practical wisdom for readers.

Additional features of this book include:

• An overview of the history, evolution and impact of interactive media;
• A spotlight on the development process and contributing team members;
• Analysis of the components of interactive digital media and their design function (graphics, animation, audio, video, typography, color);
• An introduction to coding languages for interactive media; and
• A guide to usability in interactive media.

Introduction to Interactive Digital Media will help both students and professionals understand the varied creative, technical, and collaborative skills needed in this exciting and emerging field.

Julia Griffey, M.A., M.F.A., is a creative technologist, entrepreneur and associate professor of interactive digital media at Webster University in St. Louis, MO. At Webster, she teaches a variety of courses within the realm of interactive media design/development and its intersection with marketing, promotion and online business. When not teaching, Griffey builds apps and websites and runs her own creative online businesses.