Introduction to International Business and New Venture Creation

This book examines the international business and globalization of the economy. Students will be introduced to objectives, opportunities and challenges facing those who Foreign organizations, cultural dynamics, trade channels, the legal environments and political considerations are discussed. the book also addresses the flow opf goods world-wide, business survival increasingly hinges on companies ability to compete globally in external and or internal markets. competitors from overseas are targeting previously secured domestic markets, while domestic competitors are increasingly looking overseas countries not only for new sources of supply.their objectives are many and varied but high on the list of priorities are issues of cost reduction, product and service innovations, technology acquisition and risk spreading

Professor Jones Orumwense, is a Professor in Management and Lecturing post- Graduate Students in the college of Higher Degrees and Research with Kampala International University, Kampala -UgandaThe Author draws his experience as a senior Lecturer, writer, and researcher in the field of management and strategic management consulting