Introduction to Marketing: Principles of Wholesale and Retail Distribution

Converse, Paul D./ Jones, Fred M.

ISBN 10: 1443722995 / ISBN 13: 9781443722995

Published by Meisel Pr, 2008

About this Item

606 pages. 8.50x5.50x1.50 inches. In Stock.

Seller Inventory # x-1443722995

Bibliographic Details

• Title: Introduction to Marketing: Principles of Wholesale and Retail Distribution
• Publisher: Meisel Pr
• Publication Date: 2008
• Language: English
• ISBN 10: 1443722995
• ISBN 13: 9781443722995
• Binding: Hardcover
• Condition: Brand New
• Weight: 0.95 kilograms

About this title

Synopsis

This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.