Title: Introduction To Marketing - Principles Of Wholesale And Retail Distribution
Publisher: Read Books, GB
Publication Date: 2007
Language: English
ISBN 10: 1406718173
ISBN 13: 9781406718171
Binding: Paperback
Condition: New
Weight: 773 grams

About this title

Synopsis

This book has a definite objective to combine a treatment of general marketing methods and principles with a more detailed treatment of retailing, particularly the operation of small and medium-size stores. It is believed that one cannot properly understand retailing without some knowledge of market economics and wholesaling. Students will understand retail store operation better if they first secure a general knowledge of the field of marketing and know the place of retailing in the overall picture. Therefore, market economics, the physical handling of goods, and wholesaling are treated before the discussion of retailing is begun.

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