Introduction to Mass Communication and History of Nigerian Mass Media. This item is unavailable.Introduction to Mass Communication and History of Nigerian Mass Media

This book discusses contemporary issues in mass communication as well as the history/evolution of the Nigerian mass media. It is a two-in-one book which discusses various issues such as how the digital revolution has reshaped the landscape of the mass communication, thereby changing several well-known narratives about the media. In addition, it takes a holistic look at the evolution of the mass media in Nigeria, a country with a very rich media pedigree, from the pre-colonial era to the present. The book is a rich resource that will be quite invaluable to students of media and communication worldwide and general readers as well. Some key issues covered by the book are: The Historical Foundations of Mass Communication; Functions of the Mass Media; Definition and Characteristics of Mass Communication; Communication Models; Messages of the Mass Media (Newspaper, Magazine, Radio and Television); New Media Technologies (The Internet and Social Media); The Mass Media in a Transition; Theories of the Mass Media; as well as History of the Press and Broadcasting in Nigeria, among others.