Introduction To Mass Communication And Journalism

Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information. Journalism delves deep into society which constantly undergoes changes however, it is not immune to this change itself. It is heavily dependent on advancing communications technology and upon experts in technological fields. At the heart of the enterprise however, are individual journalists including reporters, columnists, editors, correspondents' photographers, cartoonists, etc. The book has been designed for students appearing for UGC-NET/SLET in mass communication and journalism. The book is very comprehensive and covers almost all possible objective type questions on the subject. Many of the questions set in competitive examinations in the previous years have been used for preparing this book.

Linda Tapping, holding a Master's degree, specializes in the foundations and significance of communication studies. Her expertise encompasses communicative rationality, advertising principles, and the influence of corporate media. Tapping's research further explores the economic aspects of video media transformation and evolving patterns of electronic media consumption.