Introduction to Media Production : From Analog to Digital

Introduction to Media Production, Second Edition, provides students with a practical framework for all aspects of media production by addressing the technological and aesthetic changes that have shaped the industry. It provides a sound basis for the techniques, operations and philosophies of media production as the world moves from analog to digital equipment. The new edition examines the growing convergence of video, film, audio, television, multimedia and the Internet. If offers a wealth of new information on new digital production techniques and equipment and clarifies the continuing position of analog production and its importance in development of the digital production world. A color section has been added to illustrate color theory and applications in visual production.





Introduction to Media Production, Second Edition is the only text available that addresses every form of media production with hands-on instructions and theoretical material. The text follows the creative process from pre-production through production to postproduction.

Dr. Gorham Kindem is Professor of Communication Studies at the University of North Carolina¦Chapel Hill. His award-winning documentary, Chuck Davis, Dancing Through West Africa, has been nationally televised on PBS and the Discovery Channel. He is the author or editor of four books and numerous articles in media studies and production and has produced, directed, recorded, and/or edited several films and TV programs. Dr. Kindem resides in the Chapel Hill, North Carolina area.
Robert B. Musburger, Ph.D. is Professor Emeritus and former Director of the School of Communication, University of Houston. He has worked for 20 years in professional broadcasting, serving as camera operator, director, producer, and writer and has received numerous awards for his video work and teaching. His published writing includes "Electronic News Gathering: A Guide to ENG" (Focal), "Single-camera Video Production, Fifth Edition"(Focal), and, with Gorham Kindem, "Introduction to Media Production: From Analog to Digital, Fourth Edition" (Focal).