Introduction to Mediated Communication: Social Media and Beyond. This item is unavailable.Introduction to Mediated Communication: Social Media and Beyond

New Third Edition Coming Soon!

Computers allow us to do things today that were barely dreamed of 60 years ago. Today, computers and networks provide us a personal space in which we can share our innermost thoughts and feelings on a large network with others.

Introduction to Mediated Communication explains and discusses mediated communication through a functional approach -  focusing attention on how people use computer technology to accomplish their communication functions.

Rather than focus on the nature of the medium itself and what sets it apart from more “traditional” media, Introduction to Computer Mediated Communication focuses on what functions people use technology for, and how people use technology to accomplish their multiple communication goals. By focusing on functions rather than channels, the publication provides instruction into the reason people use media, rather than simply discussing various technological products that will soon be outdated.

Introduction to Computer Mediated Communication by David Westerman, Nicholas David Bowman, and Ken Lachlan:

• Focuses on the degree to which new media technologies now permeate all aspects of human communication, blurring traditional distinctions between mass, interpersonal, organizational, and health communication realms.
• Analyzes how technology is used to satisfy four major reasons for communication in general: informational goals, relational goals, persuasive goals, and entertainment goals.
• Includes a regularly updated website to discuss the evolving technology. The website includes links to growing social media applications, discussions, videos, and more.  And in true Web 2.0 fashion, the authors will even encourage students to participate early and often.
• Features Computer Mediated Communication in Action vignettes that apply concepts to real life scenarios and cases.