Introduction to Modern Tourism Management(Chinese Edition)

Pub Date :2004-2-1 375 Electronic Industry Press book on this dynamic field vibrant comprehensive analysis . provides a wealth of information. has a practical significance. This book focuses on the following questions to provide readers with a way of thinking and problem-solving how to collect and use the data to obtain the required travel information ; how to use cross-border tourism business advantage to dominate the market ; how to use advanced marketing tools cope with the fierce market competition ; how to deal with the difficulties of human resource management in tourism enterprises face ; ? How innovative tourism products. Open up new tourism target markets ; how to coordinate the division of labor and cooperation in tourism between the public and private sectors of ; how to deal with the relationship between touris...