This groundbreaking approach to visual media analysis explains the tools to assess media and provides examples for an analytical model which can be followed.

All visual media compositions, such as photographs, advertisements, newspapers, TV programs and websites, are carefully designed to create the appropriate effect on the audience. Designers use semiotic tools such as color, framing, focus, positioning of elements and font style to communicate with the viewer. These choices make up a visual language that we can analyze.

Multimodal Analysis looks at the separate components of this language to build up a toolkit for analyzing the "grammar" of visual design and describes important differences between images and language and the way they create meaning.

Includes images throughout and a color plate section, this is an essential resource for students studying multimodality within visual communication in media and cultural studies, critical discourse analysis, journalism studies or linguistics.

About the Author

David Machin is Lecturer in the Department of Media and Communication at the University of Leicester, and has previously taught multimodality for four years at the Centre of Language and Communication at Cardiff University

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

Booktrolls LLC
9600 Bamboo Rd, None, Houston, TX, 77041, U.S.A.

Sale & Shipping Terms

Terms of Sale

We guarantee the condition of every book as it's described on the Abebooks web
sites. If you're dissatisfied with your purchase (Incorrect Book/Not as
Described/Damaged) or if the order hasn't arrived, you're eligible for a refund
within 30 days of the estimated delivery date. If you've changed your mind about a
book that you've ordered, please use the Ask bookseller a question link to contact
us and we'll respond within 2 business days.

Shipping Terms

Orders usually ship same or next business day. If you place an expedited order for a heavy or over-sized book, we may contact you to request that you cover the extra shipping cost.

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	4 to 8 business days	2 to 6 business days
First item	US$ 0.00	US$ 0.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.