Introduction to Multimodal Analysis
Language: English
Published by Bloomsbury Academic, 2020
- Softcover
- Used
Seller: Goodwill Books, Hillsboro, OR, U.S.A.Goodwill Books
AbeBooks seller since August 25, 2000
Condition: Used - Fair
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Add to basketItem description from seller
Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
Seller Inventory # GICWV.1350069132.A
- Title
- Introduction to Multimodal Analysis
- Author
- Ledin, Per; Machin, David
- Publisher
- Bloomsbury Academic
- Publication year
- 2020
- Condition
- acceptable
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1350069132
- ISBN 13
- 9781350069138
- Edition
- 2nd Edition
Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis.
Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.
Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.
"Synopsis" may belong to another edition of this title.
About the Author
David Machin is Professor of Media and Communication at Örebro University, Sweden.
"About the title" may belong to another edition of this title.
Goodwill Books
Hillsboro, OR, U.S.A.
AbeBooks seller since August 25, 2000
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