Introduction to Psychology (Available Titles CengageNOW)

Like reading a magazine-not studying from a text-Plotnik's PSYCHOLOGY, EIGHTH EDITION will draw you in and show you how visual and exciting the study of psychology can be. Rod Plotnik's modular, visually-oriented approach to the fundamentals of psychology makes even the toughest concepts engaging and entertaining. Incorporating the latest research updates, the text breaks concepts down into small, easily digested chunks that give you and great flexibility how you approach and study the subject. This Eighth Edition expands upon Plotnik's commitment to helping you learn. For instance, For instance, "Learning Links" features in the text connect you to the newly updated PowerStudy 3.0 CD-ROM. In addition, you can access the Book Companion Website that includes personalized Self-Study Assessments-giving you even further assistance in reviewing and prioritizing study time for maximum effectiveness.

Rod Plotnik earned his Ph.D. as a biological psychologist from the University of Florida and a post doctorate at Yale University. Early in his career, he realized the effectiveness of teaching students through visuals to get them excited about the material, a technique he utilizes throughout INTRODUCTION TO PSYCHOLOGY, now in its Tenth Edition (Cengage Learning, 2014).

Haig Kouyoumdjian's interest in psychology was sparked when he used Rod Plotnik's INTRODUCTION TO PSYCHOLOGY in his first psychology course. He later received a Master of Arts in psychology at San Diego State University, where he had the opportunity to work closely with Rod Plotnik, who at the time was a professor in the department and supervisor of the graduate teaching associates training program. Dr. Kouyoumdjian later earned his Ph.D. as a clinical psychologist from the University of Nebraska, Lincoln. He has been teaching undergraduate psychology courses and authoring introductory psychology textbooks ever since.