An Introduction to Public Relations and Communication Management, 2e

Chia, Joy, Synnott, Gae

ISBN 10: 0195578600 / ISBN 13: 9780195578607

Published by Oxford University Press, 2013

About this Item

LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS.

Seller Inventory # ERICA79001955786006

Bibliographic Details

• Title: An Introduction to Public Relations and Communication Management, 2e
• Publisher: Oxford University Press
• Publication Date: 2013
• Language: English
• ISBN 10: 0195578600
• ISBN 13: 9780195578607
• Binding: Paperback
• Edition: 2nd Edition
• Condition: Like New
• Book Type: book

About this title

Synopsis

An Introduction to Public Relations and Communication Management, 2e brings together an international and local focus with research from academic researchers, case studies and firsthand accounts of public relations in practice. It includes tools for practice for students to help them put the theory into practice. It helps students to understand and appreciate the skills that will be required to work in Public Relations and gives students a stronger appreciation of the context and theory, to develop practitioners who are better prepared and capable of adding value to their organisations.

About the Author

Joy Chia is the Head of the School of Applied Media and Social Sciences, Monash University. In her previous position she was the academic director of the public relations undergraduate and postgraduate programs at the University of South Australia. Joy is a Fellow of the Public Relations Institute of Australia (PRIA) and past PRIA (SA) President.

Dr Gae Synnott is the director of Synnott Mulholland Management Services (SMMS), a Perth-based management and communications consultancy, and is a Fellow of the Public Relations Institute of Australia (PRIA). SMMS, which has been in operation since mid 1997, provides advice mainly to state and local government, as well as to the resources sector in Western Australia.