Introduction to Public Relations (Paperback)

Sue Wolstenholme

ISBN 10: 0273750984 / ISBN 13: 9780273750987

Published by Pearson Education Limited, Harlow, 2013

About this Item

Paperback. Introduction to Public Relations provides an overview of PR from a global and critical perspective. The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society. It fosters a critical as well as a creative approach to the subject to prepare the undergraduate to go on to study and practice to achieve higher levels of originality. This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation, Advanced Certificate and Diploma levels with the CIPR. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9780273750987

Bibliographic Details

• Title: Introduction to Public Relations (Paperback)
• Publisher: Pearson Education Limited, Harlow
• Publication Date: 2013
• Language: English
• ISBN 10: 0273750984
• ISBN 13: 9780273750987
• Binding: Paperback
• Condition: new

About this title

Synopsis

Paperback. Pub Date :2010-03-11 Pages: 252 Language: English Publisher:. Pearson Introduction to Public Relations provides an overview of PR from a global and critical perspective The philosophy behind this new book is to encourage questioning by throwing in controversial ideas and different approaches; to show that there is more than one way to approach an issue and that some approaches can actually be harmful to the interests of society It intends to try to foster a critical as well as a creative approach to the subject to prepare. the undergraduate to go on to study and practice to achieve higher levels of originality. This book is ideal for undergraduate and postgraduate students taking modules in Public Relations as well as those studying at Foundation. Advanced Certificate and Diploma levels with the CIPR.

About the Author

Sue Wolstenholme runs a full service public relations consultancy, Ashley Public Relations, with an event management subsidiary. She has an MSc in Public Relations and has supervised PhDs on the subject for the University of Exeter. Since 1994, Sue has chaired the European Public Relations Research and Education Association's juries to find the best academic thesis on the subject in Europe. She is currently the President of Euprera.