Title: An Introduction to Revenue Management for the Hospitality Industry : Pearson New International Edition : Principles and Practices for the Real World
Publisher: Pearson Education
Publication Date: 2013
Language: English
ISBN 10: 1292027150
ISBN 13: 9781292027159
Binding: Soft cover
Condition: New

About this title

Synopsis

For courses in Introduction to Revenue Management.

The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.

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