Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World
Language: English
Published by Pearson Education, 2013
- Softcover
- New

Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
AbeBooks seller since June 11, 1999
Condition: New
US$ 107.36
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Add to basketItem description from seller
Seller Inventory # GB-9781292027159
- Title
- Introduction to Revenue Management for the Hospitality Industry, An: Principles and Practices for the Real World
- Author
- Kimberly A. Tranter
- Publisher
- Pearson Education
- Publication year
- 2013
- Condition
- New
- Binding
- PAP
- Language
- English
- ISBN 10
- 1292027150
- ISBN 13
- 9781292027159
- Item weight
- 799 grams
For courses in Introduction to Revenue Management.
The first of its kind, this book was written to address the emerging course in Hospitality focused on revenue management. Based on the authors’ years of industry experience, this book includes a model for understanding the revenue management process and reveals four basic building blocks to revenue management success. With chapters dedicated to consumer behavior, economic principles, and strategic management, it outlines key processes and stages of revenue management planning. Four unique application chapters tailor concepts to specific segments of the industry and professional profiles help students learn about possibilities within the field.
"Synopsis" may belong to another edition of this title.
PBShop.store UK
Fairford, GLOS, United Kingdom
AbeBooks seller since June 11, 1999
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