Title: An Introduction To Rhetorical Communication: A Western Rhetorical Perspective
Publisher: Allyn & Bacon
Publication Date: 2005
Language: English
ISBN 10: 0205453511
ISBN 13: 9780205453511
Binding: Paperback
Condition: Brand New
Weight: 0.49 kilograms

About this title

Synopsis

An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.

This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

About the Author

James C. McCroskey , West Virginia University

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