Introduction to Sport Management and Business: A Maximization Approach for Professional and Intercollegiate Teams

Introduction to Sport Management and Business: A Maximization Approach for Professional and Intercollegiate Teams explores the competitive dynamics of sports management with a key focus on how teams prioritize victories, revenues, and stakeholder engagement to achieve excellence. Central to the text are three primary maximization objectives: win maximization (WMOs), revenue/profit maximization (RMOs/PMOs), and stakeholder maximization (SMOs), which collectively influence the performance of high-performing sports organizations (HPSOs).

Through detailed case studies, the text illustrates the correlation between these objectives and team successes. It provides a theoretical backdrop by considering various economic and management theories that demonstrate how sports teams can effectively harness resources, satisfy stakeholders, and ultimately secure financial gains. The discussion extends to practical profitability ratios, revenue generation strategies, and the impact of win-loss records, trophies, and championship qualifications on sports teams' operational strategies and financial positions.

Introduction to Sport Management and Business provides a structured basis for students to understand key business aspects in professional sports, offering them the analytical tools to dissect and implement the multifaceted objectives pivotal to the success of sports organizations. It is ideal for courses in sports management, economics, and business.

Peter Omondi-Ochieng, Ph.D., M.S. is an associate professor and the program coordinator of sport management in the School of Kinesiology at the University of Louisiana at Lafayette. He holds a Ph.D. in sports management from Victoria University in Australia and an M.S. in recreation management and policy from the University of New Hampshire.